HAPPY TULLAMORE NEW YEAR

It's better to pass into that other world with full passion and glory than to fade and wither dismally with age.
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One of the most charming whisky commercials ever released, Tullamore Dew, with the background of Ireland’s striking landscapes. It’s about saying goodbye to a good friend, the Irish way—well, until the appearance of the bride, you figure they are mourning a dead buddy. Then she shows up: Marriage as a metaphor for death.

The thing is a celebration of the comradery of young men and the loss of that closeness as we age, marry and settle. They are simultaneously celebrating and mourning the marriage.

It’s a really beautiful ad, a bittersweet commentary on the journey of manhood.

“It’s better to pass into that other world with full passion and glory than to fade and wither dismally with age.”

The journey is what it is … and so it must be … raise a glass. Happy new year 2020!

________________

Some text borrowed from RD Walker.

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Rudolf Dethu

Rudolf Dethu

Music journalist, writer, radio DJ, socio-political activist, creative industry leader, and a qualified librarian, Rudolf Dethu is heavily under the influence of the punk rock philosophy. Often tagged as this country’s version of Malcolm McLaren—or as Rolling Stone Indonesia put it ‘the grand master of music propaganda’—a name based on his successes when managing Bali’s two favourite bands, Superman Is Dead and Navicula, both who have become two of the nation’s biggest rock bands.
Rudolf Dethu

Rudolf Dethu

Music journalist, writer, radio DJ, socio-political activist, creative industry leader, and a qualified librarian, Rudolf Dethu is heavily under the influence of the punk rock philosophy. Often tagged as this country’s version of Malcolm McLaren—or as Rolling Stone Indonesia put it ‘the grand master of music propaganda’—a name based on his successes when managing Bali’s two favourite bands, Superman Is Dead and Navicula, both who have become two of the nation’s biggest rock bands.

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