In Japan, drinking with clients or co-workers is a sign of company loyalty and is regarded “part of the job”. Refusing a drink from a boss is considered an insult and can damage one’s career.
This practice, known as “nomikai” (飲み会), typically occur after work and are considered essential for building relationships and fostering team spirit. Nomikai is seen as a way to break down hierarchical barriers and facilitate open communication outside the formal work environment; “nomucation” refers to getting to know your coworkers over drinks.
An important aspect of nomikai is the custom of pouring drinks for others rather than oneself, symbolising respect and camaraderie. This practice reinforces social bonds and ensures that everyone feels included. Senior members often take the lead in initiating toasts and keeping the conversation lively, while juniors are expected to be attentive and respectful.
Despite its positive aspects, nomikai culture can sometimes lead to excessive drinking and pressure to participate, even for those who may not wish to; combined with rigorous 13-hour workdays, nomikai has led to the phenomenon of inebriated salarymen.
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