Pertama kali muncul pada 1994 kala dimana musik alternatif mulai merebak di Nusantara, Fable mengawali kiprahnya di beragam panggung di Jakarta, mulai dari ajang alternatif, brit pop, hardcore, pensi sampai kafe.
Arief 'Ayip' Budiman is a key figure of graphic design and marketing communication in Indonesia. He started marking his territory since 1991. He pioneered and at the forefront of so-called "creative industry" in Bali.