Video: Camel Active dan Promosi DTW Indonesia

Sejatinya ini bukan tentang promosi DTW (Daerah Tujuan Wisata) di Nusantara, tapi tentang koleksi busana musim semi/panas 2012 merek Camel Active.
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Sejatinya ini bukan tentang promosi DTW (Daerah Tujuan Wisata) di Nusantara, tapi tentang koleksi busana musim semi/panas 2012 merek Camel Active. Namun di sisi lain bisa diimprovisasi oleh pemerintah kita—terutama Departemen Pariwisata—yang selama ini cenderung kaku, kerap terpaku pada pakem “tradisional” (melulu tarian Bali, eksploitasi senyum anak-anak berkulit sawo matang secara berlebih, tumpah ruah pemuda-pemudi mengibarkan sang saka merah putih berukuran ekstra lebar dan ultra panjang, dsb). Sutradara film iklan ini berhasil menerjemahkan imej Camel yang identik dengan petualangan dengan amat baik. (Dan di saat yang sama memperkenalkan Indonesia dari sudut pandang muda, berani dan masa kini.)

Silakan tonton dan tersenyum kagum.

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Foto di halaman depan dipinjampakai dari PCDS Review Hot News

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Rudolf Dethu

Rudolf Dethu

Music journalist, writer, radio DJ, socio-political activist, creative industry leader, and a qualified librarian, Rudolf Dethu is heavily under the influence of the punk rock philosophy. Often tagged as this country’s version of Malcolm McLaren—or as Rolling Stone Indonesia put it ‘the grand master of music propaganda’—a name based on his successes when managing Bali’s two favourite bands, Superman Is Dead and Navicula, both who have become two of the nation’s biggest rock bands.
Rudolf Dethu

Rudolf Dethu

Music journalist, writer, radio DJ, socio-political activist, creative industry leader, and a qualified librarian, Rudolf Dethu is heavily under the influence of the punk rock philosophy. Often tagged as this country’s version of Malcolm McLaren—or as Rolling Stone Indonesia put it ‘the grand master of music propaganda’—a name based on his successes when managing Bali’s two favourite bands, Superman Is Dead and Navicula, both who have become two of the nation’s biggest rock bands.

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